Introducing NDS Dynamic™

NDS Dynamic™ is an end-to-end suite of advanced TV advertising solutions that enable TV operators to offer measurable, targeted, and engaging TV advertising.

NDS Dynamic includes:

• NDS Dynamic Audience Measurement Solution—Second-by-second measurement of viewer interaction with TV content, advertising and advanced services such as DVR.
• NDS Dynamic Targeted TV Advertising Solution—Makes targeted TV ads an integral part of the broadcast experience.
• NDS Dynamic Interactive TV Advertising Solution—Enhances broadcast ads with different types of interactivity including access to additional product information and content.

By using these solutions TV operators can improve their existing advertising business and create new revenue streams. NDS Dynamic allows operators to strengthen their relationship with advertisers, agencies and ad funded channels carried on their platform. From the viewer’s perspective their TV service now has more relevant and engaging ads than ever before.